New Danish Bhagavad-gita As It Is cover against Prabhupada’s instructions

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Recently the leading Danish editors (Lalitanath Dasa and Jahnudvipa Dasa/Jahnu Dasa) working for BBT International were made aware of this quote:


“And the covers, if possible, should always be the same for each respective book regardless of what language it may be printed in.” (Letter to Jadurani, Bombay, January 3, 1975)

Here is the cover for Prabhupada’s original 1972 edition of his Bhagavad-gita As It Is:


Prabhupada liked this cover so much that he wanted the Deities of Gita-nagari should be “Krishna and Arjuna, exactly as on the cover of the Bhagavad-gita.”:

Srila Prabhupada began to sow the seeds of inspiration in directing the future development of Gita-nagari farming community.  Prabhupada confirmed today that the presiding Deity should be Krsna and Arjuna, exactly as on the cover of the Bhagavad-gita. (Tamal Krishna Goswami’s Diary, Prabhupada’s Final Days, August 30)
Through their online magazine the Danish BBT(I) editors recently informed the Danish congregation that their new translation of the unauthorized BBT International 1983 Bhagavad-gita are to be published late November 2013. Despite being aware of the above desire and instruction from Srila Prabhupada the editors apparently decided to create their own, new cover–quite different from the original:

Skærmbillede 2013-10-01 kl. 10.05.00


“Service means you must take order from the master. That is service. Otherwise it is mental concoction. Actually, the servant requests, “How can I serve you?” So when the master orders, “You serve me like this,” then you do that, that is service. And if you manufacture your service, that is not service. That is your sense gratification. Yasya prasādād bhagavat-prasādaḥ. You have to see how he is pleased. Now if he wants a glass of water and if you bring a nice glass of milk, you can say milk is better than water, you take it. That is not service. He wants water, you give him water. Don’t manufacture better thing.” (Lecture, Bhagavad-gita 15.15, August 5, 1976, New Mayapur (French farm))